Video services couldn’t find a better time to start than this spring. Quibi is the service that delivers high quality videos optimized for mobile devices: vertically oriented and short enough to watch in a ten-minute break. In its first week, Quibi reached 1.7 million downloads, which is quite impressive.
The app is available on App Store and Google Play, and it’s equally popular on both. Those who download the app now get their 90-day trial, during which they can fully enjoy the world of short vertical videos. After that, one will be charged $4.99 for an ad-supported plan or $7.99 for ad-free experience.
Unlike youth-oriented TikTok and others, this service is most popular among adults in their early 30s. It comes with tons of prepared content, made specifically for watching on mobile devices, mostly phones (though it’s quite watchable on tablets). This briefness gets the viewers interested at least until the end of the first episode they start.
Still, the biggest deal-breaker about Quibi is its incompatibility with TV. You don’t have to turn your home TV, but still, with sides all black, the vertical video on a TV looks better. If you want to watch videos with a party, TV support is a must. That’s why traditional TV services still surpass Quibi with its up-to-date concept.
So far, there are no original apps for Android TV boxes and sticks or Apple TV, let alone platforms like WebOS or Tizen. This makes Quibi a personal sort of video experience instead of party- or family-oriented. Maybe it could have been a feature, but so far, it’s seen as a drawback, making the developers into stating they already work on TV experience. It would be better than system-level broadcasting to a TV from a phone that’s generally possible. And, hopefully, it will make Quibi way more popular due to both personal and party video experience.